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Pollsters gauge push & pull of Hillary's gender and Marco's heritage

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Rally Held In New York For Hillary Clinton

Stickers are handed out to supporters of Hillary Rodham Clinton's yet to be announced presidential campaign at a rally in Manhattan on April 11, 2015 in New York City.; Credit: Spencer Platt/Getty Images

A first-generation immigrant whose parents fled Cuba, Senator Marco Rubio (R-FL) could make history as the nation's first Hispanic president [as could Senator Ted Cruz(R-TX)].

However, polling suggests Rubio would have to engage in substantial Latino-specific outreach to motivate those voters. Polling firm Latino Decisions asked 4,200 Latinos who voted in the 2014 midterm about their view of Rubio: 36 percent held an unfavorable opinion of him, 31 percent held a favorable, and the remainder had either no opinion or no knowledge of the presumptive Republican candidate. (Full poll results and analysis).

Official candidate for the Democratic ticket, Hillary Rodham Clinton, kicked off her campaign with a video featuring her strongest supporters: American women. Recent polling by Gallup showed "all major female demographic groups view Clinton more positively than do their male counterparts, including by age, education, race, marital status and partisanship." (Full poll results and analysis).  

How will Marco Rubio reach out to Latino Americans? How much will identity politics play into the 2016 presidential campaign?

Guests:

Lynn Vavreck, Professor of Political Science, UCLA

Matt Barreto, Co-Founder of Latino Decisions, a polling company specializing in Latino Americans; Professor of Political Science & Professor of Chicano/a Studies, UCLA


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